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Research papers

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991
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Citation

Herzog and Cruz (1991a, May 05). Investigating children (Portuguese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/investigating-children-portuguese-


Research papers

Investigating children

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
May 5, 1991
×

Citation

Herzog and Cruz (1991a, May 05). Investigating children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/investigating-children-


Research papers

Country ways

The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
June 15, 1985
×

Citation

Herzog and Cruz (1985a, June 15). Country ways. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-ways